Your brand identity is not just about your logo design. A brand identity defines the style and rules associated with all your internal and external communications.
A properly developed brand identity will help position your company within its marketplace and ensure a consistent message is communicated at all times. It is important because a consistent message over time will help create a professional reputation and strong brand recognition.
We can help your develop your brand identity through the creation of a brand book, a set of detailed brand rules presented as an official document that can be communicated to your employees, customers, suppliers and anyone who comes into contact or wishes to represent your brand.
Some of the elements included in a brand book include:
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The correct versions and specification of your logo and how they can be used.
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The correct colours, their RGB, CMYK or Spot Colour references and how they should be used across your marketing communications.
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The approved fonts that should be used in different applications.
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Approved copy, taglines or straplines that should be associated with your brand.
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Approved imagery (product shots and lifestyle/incidental shots).
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The layout of standard documents like letters, invoices, statements, email signatures etc.
Once these branding decisions are made and communicated all your communications will take a more uniform style and present a consistent message.
Give us a call on 0844 544 8170 or email hello@wearevisual.co.uk for a chat about your company's brand identity.